A new Parma store has opened in the capital city of Yerevan: 350 square metres paying homage to Italian culinary culture, and bringing all its freshness and flavours to Armenia.

Refrigerated furniture by Criocabin is an integral part of its functional layout with regard to visibility and display capacity, designed to recall Italian style and provide an optimised shopping route for customers, highlighting the various product sections.

From the wine section to the fruit and vegetable one, the Bakery area and the cold cuts and cheese counter, the flavours and freshness of exclusive Italian and European products are the absolute protagonists.

For this type of layout, Criocabin provides many refrigerated solutions. Retailers and interior designers can find complementary refrigerated display counters and refrigerated wall cabinets from various ranges available for creating attractive environments for customers.

In this context, we can find the new Elixir, in the X-Line range, with the MA square display case, ideal for patisserie products, and also available in a specific version for chocolate shops.

Elfin, in the custom range, is, instead, the custom display system specifically designed for the Cheese section: our customer also wanted to put the spotlight on a specific product: Parmigiano cheese. Elfin cheese is the best solution for a striking and impressive section like this one.

Along the route, designed to be attractive and consumer-friendly throughout the store, we also encounter large self-service areas created with a composition of various Encore refrigerated wall cabinets, for dairy products and beverages.

Lastly, a ‘Made in Italy’ delicatessen and refrigeration section: Enixe and Eride create the Delicatessen area, complementing a unique context that pays tribute to Italian culinary heritage.