Back Counters
Criocabin back counters are designed to enhance the display of products by strategically positioning themselves behind the operator of a service counter. In addition to optimising space, they capture the customer’s attention, turning their waiting into a buying opportunity. Ideal for cured meats, cheese and other fresh foods to be cut and served, they combine Italian design and advanced technology to ensure maximum functionality and elegance in the shop.
The double display surface optimises every inch of space, while the ventilated refrigeration system ensures perfect product preservation.
Choosing a Criocabin back counter means investing in a system that not only displays, but also sells: while customers wait to be served, their gaze is naturally drawn to the products displayed behind the operator, transforming every moment of waiting into a sales opportunity. 4000°K LED lighting underscores the freshness and quality of the products on display, creating an engaging shopping experience that translates into tangible results for your business.
Refrigerated back counter
Back counter control system: performance and sustainability
The ventilated refrigeration system, combined with Easy Touch Control electronics and NUCLEUS remote monitoring, ensures optimal performance and perfect preservation. The stainless steel interior ensures maximum hygiene and durability.
- Reduced energy consumption for environmental sustainability
- Ventilated refrigeration for even temperature distribution
- Stainless steel interior for durability and ease of cleaning
Illuminated back counters with 4000°K LEDs: lighting performance
The 4000°K LED lighting is designed to bring out the best in your food products, ensuring a natural, attractive colour rendition. The perception of colours is crucial: if a food isn’t illuminated with an appropriate source, its appearance may be altered, influencing the customer’s choice. The Criocabin lighting system boosts the attractiveness of the products on display. Moreover, LED technology provides significant energy savings, reducing consumption without compromising on lighting quality.
How to display goods in a grocery
Refrigerated back counters and visual merchandising techniques
The success of a food shop also depends on a correct display strategy. With their double display surface, Criocabin back counters create a “theatre of freshness” where each product is a star. While waiting to be served, the customer has a perfect view of the products on display behind the operator, stimulating impulse purchases and increasing opportunities to boost sales of complementary products.
The versatility of the hanging back units allows for dynamic and attractive display organisation:
- Premium products positioned at eye level
- Different curing highlighted by bands
- Specialities and products with designated origins in evidence
- Easily renewable thematic displays
The robust, sophisticated design combined with practicality of use makes Criocabin back counters a strategic investment for:
- Optimising sales space
- Improving operational efficiency
- Increasing profitability per square metre
- Creating a professional, distinctive environment
The possibility of using the back counter either as a work surface or as a wall unit offers maximum design flexibility, allowing the display solution to be adapted to any layout and size of shop.
Grocery store furnishings
Back counter: design and layout for an effective display
Back counters fit perfectly into the overall design of the shop. The versatility of the solutions allows for personalised configurations, optimising space and improving workflow.
The design of an effective back counter starts with a modular system that fits perfectly into any retail space. The materials and finishes available, from stainless steel to customisable details, allow for a coordinated image with the style of the shop. The height of the worktops, the arrangement of the shelves and the accessibility of the products are designed to optimise operator movement and facilitate daily operations.
Back counters are customisable and can be adapted to any need:
- They can be installed as refrigerated wall units or free-standing
- Available with different shelf configurations to maximise display
- Perfect for both small grocery shops and large supermarkets
The versatility of back counters allows every inch of available space to be exploited to the fullest.
Cured Meats back counter
The perfect example of a food retail display
The cure meats back counter represents a masterclass in the art of food display. While customers wait to be served, their gaze is naturally caught by a presentation that puts the spotlight on cured meats, cheeses and gastronomic specialities.
The double display surface, with adjustable shelves and dedicated 4000°K LED lighting, makes it possible to create a dynamic, strategic presentation: PDO specialities at eye level, different curing organised by bands, premium products in a privileged position. Every detail, from ventilated refrigeration to stainless steel surfaces, is designed to underscore the quality of the products and stimulate purchase.
It’s the perfect demonstration of how a well-designed back counter can be much more than a simple display: a tool that increases sales, embellishes the shop and simplifies everyday tasks.