From 1967 up to today, the story of Macelleria Cucchi continues. One of the oldest butcher shops in Rome, over the years it has become a benchmark in the capital, thanks to its clear entrepreneurial vision, closely controlled supply chain and constant search for cutting-edge preservation methods.

To crown this success, the company has also moved and refurbished its butcher shop in new 100-square metre premises. A 5-metre Etoile display counter was chosen for this space with G Concept technology, and an additional 3 metres has been allocated to the Il Magnifico Tower refrigerated display case.

The choice meets the need for a user-friendly and spacious display counter, which is easy to clean and set out and, above all, the need for an excellent display to showcase meat at its best. Moreover, the display counters perfectly match the ‘butchery’ style chosen for the butcher shop, where wrought iron and marble predominate.